Posted on November 5th, 2018
In case you needed another reason to drink wine in Napa Valley, a Yale neuroscientist argues that drinking wine stimulates your brain more than even music.
According to Yale neuroscientist Gordon Shepherd, the flavor of wine “engages more of our brain than any other human behavior.” The apparently simple act of sipping Merlot involves a complex interplay of air and liquid controlled by coordinated movements of the the tongue, jaw, diaphragm and throat. Inside the mouth, molecules in wine stimulate thousands of taste and odor receptors, sending a flavor signal to the brain that triggers massive cognitive computation involving pattern recognition, memory, value judgment, emotion and of course, pleasure.
Read the full interview at NPR.